Own Brand Marketing Assistant Manager
Join Watsons as an Own Brand Marketing Assistant Manager and become the driving force behind our brand's success in Indonesia's competitive retail landscape. In this strategic role, you'll craft innovative brand strategies that resonate with local consumers while analyzing market trends to identify new opportunities. You'll work closely with the marketing team to develop compelling campaigns using tools like Google Analytics and SEMrush, ensuring our brand stays ahead in the market. Based in Jakarta Selatan, this is your chance to grow with a leading retailer and make a tangible impact on our brand's future.
As an Own Brand Marketing Assistant Manager at Watsons, you'll be responsible for creating and executing marketing strategies that drive sales and enhance our brand's presence. You'll leverage data from various sources, including CRM systems and POS data, to make informed decisions. This role offers a dynamic environment where your creativity and strategic thinking will be put to the test, all while contributing to the success of a well-established brand.
📋 Tanggung Jawab Pekerjaan
- Develop and implement innovative marketing strategies to boost brand awareness and sales.
- Analyze market trends and consumer behavior to identify new opportunities and threats.
- Create and manage marketing campaigns using tools like Google Analytics and SEMrush.
- Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.
- Monitor campaign performance and provide regular reports to the marketing team.
- Leverage CRM and POS data to make data-driven decisions.
- Stay updated with the latest marketing trends and best practices.
- Contribute to the overall growth and success of the Watsons brand.
🎓 Kualifikasi & Syarat
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in marketing, with a focus on own brand marketing.
- Proficient in using marketing tools such as Google Analytics, SEMrush, and CRM systems.
- Strong analytical and strategic thinking skills.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Familiarity with the retail industry, particularly in Indonesia.
- Certification in digital marketing or a related field is a plus.
🛠️ Keahlian
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